- >
- Why Are We Better
We know how to make an impact.
Attention grabbing to say the least… These screens know how to make an impact taking advantage of the reactivity, immediacy and flexibility that we provide.
Out of home advertising is one of the fastest growth advertising sectors today! TV, Print & Radio are on the decline.
Mobile screens give you the freedom to update your message weekly or even daily, should the need arise.
Unconstrained and capable of displaying multiple messages.
Mobile billboards give advertisers the advantage to deliver real time information in your ads. Such as weather, stock quotes, interest rates and news headlines.
Unlike most mediums, mobile is actually liked by consumers and more often than not viewed as a welcome distraction.
Mobile advertising can and has been proven to work best with other mediums. The impact and reach of Mobile Advertising is greater and can remind the consumer of the message across other media platforms. Offering a fresh and creative approach to reaching consumers.
Unlike other mediums, mobile advertising doesn’t need to be invited in. It’s part of the landscape or environment, therefore cannot be turned off like TV or Radio. The viewer has no control on whether they see it or not, giving your campaign not only priority but more impact for longer period than the viewer may expect.
According to APN Outdoor, 70% of purchases are occurring outside of the main shopping and retail centers. Location is everything when it comes to mobile advertising because it impacts across all stages of the Path-to-Purchase. Research collected by the UK’s Outdoor Media Centre (OMC) shows outdoor advertising is the advertising medium most seen by shoppers in the last window of influence before shopping.
Businesses or brands trying to reach a broader audience. Mobile Advertising is public and has access to consumers that can sometimes be difficult to reach. Such as younger users, busy business people and lower income consumers may not have access to traditional mediums.
During the past ten years, the Outdoor industry in Australia has almost doubled in total revenue, with growth expected to continue in the future.
5 key factors driving growth in the Outdoor sector include:
Increased media fragmentation across almost all elements of the media mix, which leaves outdoor as the last true broadcast medium.
Consumers are spending less time at home and are increasingly time poor and spending more time out and about.
Audience measurement launched Feb 2010. 2013 release data outlined 9% growth YonY in daily contacts; a result of growth in roads and public transport networks and a 3.5% growth in population.
Australian internet and smartphone penetration is high, with consumers increasingly responding to advertising messages while out providing a broad range of opportunities for advertisers to engage.
Industry-wide investment and improvements in assets, in particular, Digital Billboards.